About us

We have a passionate and dedicated team with the vision of delivering the best amazing tour experience.

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Our story

More than four decades of travelling with you

Super Travels was first established in 1978, and began to reorganise itself and embarked on a new journey since 1996. Over a span of 20 years, the company grew from its initial nine staff members to hundreds of employees today. From being a travel agent operating solely in the Chinese market, the company evolved into an international travel agent with a myriad range of global tour packages — and, taking a step ahead, from a traditional travel agent into an enterprise comprising companies across diverse industries.

With Singapore as its operation hub in the global market, Super Travels has scored a number of accolades in its pursuit of high service quality and competitiveness. Today the group has built up its own service centres in many regions including Eastern Europe, Western Europe, America, Asia and China. We endeavour to provide the best tour packages to the market to achieve our vision of the “Best Itinerary, Best Price, Best Service, All at Super”, and are often a market leader in opening new tour markets with creatively designed travel packages.

Human capital is the key to our growth. Over the years we have developed our people through customised training programmes — from product knowledge and service quality to problem solving — producing countless talents who remain proud to be a “Super graduate”. A doctrine of customer-first, strict discipline, professional knowledge and caring service lets us create “minimum spending, maximum enjoyment” in every package, so that more people have the chance to travel more.

For Super Travels, awards and achievements do not define the endpoint of the business. Rather, they are the driving force that inspires continuous innovation and our commitment to uphold the company’s vision. Super Travels aspires to be the ultimate companion for travellers to visit the corners of the world.

Since 1978

Reorganised in 1996, growing ever since

100+

Team members strong, grown from just nine

Worldwide

Own service centres across Europe, the Americas & Asia

All at Super

Best Itinerary · Best Price · Best Service

Awards & accolades

Recognised by the partners we travel with

Airline partners, brand councils and industry bodies have recognised Super Travels over the years — a reflection of the service standards we hold ourselves to.

  • Air China — Top Travel Agent
  • Air China — Best Travel Agent
  • Air China — Contribution Award
  • Air China — Excellence in Tourism
  • China Southern Airlines — Outstanding Sales Award
  • China Yunnan Airlines — Excellent Passenger Sales Award
  • China Yunnan Airlines — Excellent Sales Performance
  • Finnair — Top Producing Agent
  • Emirates — Top Selling Tour Operator
  • Singapore Brands — Excellence Brand Award
  • Singapore Quality Brand Award — Excellence Brand Award
  • AIG — Top Producer
  • Top Master Card Supporter
  • Best for China
  • Travel Journal Winner

Ready when you are

Discover your next adventure with Super Travels. Explore our group tours, free & easy packages and tailor-made holidays.

Browse our tours