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超级旅游始于1978年，1996年“超级”开始了它新的旅程，重新组建后的企业经过20多年无数员工的努力，从起步的9位员工发展到今天百多位员工，由单一的中国旅游产品发展成全球化的旅游线路，从单一的旅行代理发展成多元化全方位发展的企业集团并在激烈的市场竞争中脱颖而出，成为拥有良好口碑的金字品牌。
集团已形成以新加坡本土为中心的国际化格局，以多元化服务的盛誉获奖无数，在提高企业服务水平和保持竞争优势的过程中努力不懈。集团早在创业初期就立下在全球建立联盟的决心。如今集团已经在东欧、西欧、美洲、亚洲、中国等国家和地区建立起自己的机构。“最完美的行程，最优惠的价格，最温馨的服务，一切尽在超级”是企业的口号，也是企业的宗旨，集团充分发挥东西兼长的技能，在开辟新市场，新产品方面敢为人先，创造了无数个第一。
在当今的竞争态势中，人才是企业的本钱，是企业文化的主人，是推动企业发展的推手。故集团不遗余力的培养人才，经过多年的努力，制订出一套完善的培训计划。从服务态度到专业水准，从言行举止到复杂问题的处理，20多年来培养了一批又一批专业人才。为旅游业输送了很多专业人士。他们已在这个市场中崭露头角并未自己曾经是“超级”的一员而骄傲。“超级”就是人才的品牌。严谨的制度，以客为先的理念，专业化的知识，温馨的服务保证了企业自始至终都维持和展现高标准的专业素养。不断探索，勤于发掘，密切关注全球市场的趋势，运用现代化的信息处理，使企业引领着市场的潮流。运用心理学的理论深入剖析市场的消费心理，创立了“普通消费，一流享受”的理念。让更多的消费者有机会以低廉的价格享受高品质的旅游配套。让更多的人有机会“行千里路”。
今天，集团的业务已经涵盖了欧洲、美洲、拉丁美洲、非洲、亚洲、太平洋地区，海、陆、空立体化，全方位的为消费者提供服务。同时，我们也不断地回馈社会，尽最大的努力为社会奉献上我们全体“超级”员工的爱心。
成就，荣誉，不是公司的终点，而是企业发展的动力和鞭策。不断地创造辉煌，不断地创新，持之以恒地为消费者提供“最完美的行程，最优惠的价格，最温馨的服务”是集团的初心。
请让“超级”陪伴您走遍天涯海角，游遍世界每一个角落。
Super Travels was first established in 1978, and began to reorganize itself and embarked on a new journey since 1996. Over a span of 20 years, the company grew from its initial nine staff members to hundreds of employees today. From being a travel agent operating solely in the Chinese market, the company evolved into an international travel agent with a myriad range of global tour packages. Taking a step ahead, the company grew from a traditional travel agent into an enterprise comprising of companies in diverse industries and background, thus deriving its competitive edge and establishing it as an acclaimed brand.
With Singapore being its operation hub in the global market, Super Travels have scored a number of accolades in its pursue for high service qualities and competitiveness. Since its introduction, the company has developed plans for shares in the worldwide market. Today, the group has built up its own service centres in many regions including Eastern Europe, Western Europe, America, Asia and China. The company endeavour to provide the best tour packages to the market to achieve its vision of the “Best Itinerary, Best Price, Best Service, All at Super”. Specialising in innovation, the company is often a market leader in opening new tour markets and is among the first in establishing many new creatively designed travel packages.
In today’s fierce competition, human capital is the key to the growth and development of the company. Thus, the company often spent years developing new talents with its customized training programs. Ranging from product knowledge, service quality to aptitude; professional mannerisms to problem solving, the program has developed countless talents over the last twenty years, thus delivering professional travel consultants into the industry. Some of these individuals have also taken further to carve their own path in the industry, but they remain proud of being a “Super graduate”. A doctrine of customer-first, strict discipline, professional knowledge and caring services ensure that the employees maintain excellent service level. The continuous discovery of new global market trends, combined with market analysis, allows the company to enhance “minimum spending, maximum enjoyment” value in the travel packages, therefore creating opportunities for people to travel more.
For Super Travels, awards and achievements do not define the endpoint of the business. Rather, it is the driving force that inspires continuous innovation and the commitment to uphold the company’s vision. Super Travels aspires to be the ultimate companion for travelers to visit the corners of the world.
